PSG, the beginning of the Air Jordan era
Paris Saint-Germain will have a new technical sponsor for their jerseys in the Champions League. It will be Air Jordan, the brand founder by former NBA Legend Michael Jordan. PSG posted a statement on their official website. It reads in part: "Today is the day that Paris Saint-Germain, the world’s fastest-growing football club launches a ground-breaking agreement with the iconic Jordan Brand.Today, for the first time in football history, two powerhouses of sport and style have created a world exclusive collection of over 90 performance, training and lifestyle products. And this season will see the Jumpman make its UEFA Champions League debut, featuring on the Paris Saint-Germain home and away jerseys during their European campaign.Together, Paris Saint-Germain and Jordan Brand have worked tirelessly behind the scenes for over a year to create a new collection for football. A collection which has something for everyone – exceptional athletes, the most influential names in contemporary culture and, of course, for fans all around the world."
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